Home The 100 Guy Why we tell stories

Why we tell stories

by The 100 Companies
tell stories

A few weeks ago, I helped with my granddaughter’s nighttime routine. It always starts the same way: she selects four books from her impressive library, hops in my lap and follows my narration.

As PR professionals and journalists, we always look for the story to tie together facts. It’s not just because we prefer stories – research confirms facts may escape our minds while we’ll remember tales.

As children, we hear stories at home, church, temple and school. We believe that trains our brains to hear, store and retrieve information delivered in story form. Try telling them in 100 words!

Chris Schroder, The 100 Companies

You may also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The Boston 100