A few weeks ago, I helped with my granddaughter’s nighttime routine. It always starts the same way: she selects four books from her impressive library, hops in my lap and follows my narration.
The 100 Guy
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In my 20s, when I was put in charge of a 25-person marketing team spread over two floors at The Charlotte Observer, I observed our biggest weakness was communications. Ironic, since we were in that business.
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I hadn’t seen a $2 bill for years when I noticed schoolmate Rip Black tipping with them. Having loved them since attending its 1976 re-introduction, I adopted Rip’s paean to Mr. Jefferson, tipping with them since. I gave one to an Uber driver recently – he stared at it, announcing, “This one’s going in the wallet!”
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Leveraging off The 100 Companies’ success in 20 geographical markets from Denali to Dubai and our launch of The Travel 100, our publishing network expanded last week into a second industry vertical: The Association 100.
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For three years, I’ve written the same words on Airbnb’s reservation field that says “tell your host why you’re in town.”
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When I was four and just becoming aware of people outside my family, I began noticing our wide variety of shapes, sizes and colors.
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Last week I led a crisis training for a nonprofit leadership team. It’s my favorite activity in public relations.