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Jennifer Aniston teaches us how to use Instagram

by The 100 Companies
Jennifer Aniston Instagram

Jennifer Aniston was late to Instagram, but when she finally joined she “broke” the platform. So many people followed her, it crashed the app.

Three takeaway lessons:

1. Your real-life reputation affects your social following. Make friends.
2. Zoom in. We’ve seen the Friends stars together before, but we loved their happy faces, crowded together in a tight frame.
3. Cleverness counts. Aniston’s first comment was as cute as a frame around a peephole: “Now we’re Instagram friends.” She also wisely chose the one comment she responded to. “Are you and Ross still together?” someone asked. “Well, we’re on a break.”

– Beverly Bartlett, The Kentucky 100

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