Social Media

Being active on LinkedIn can help you build a professional network and showcase your skills and experiences.

“I walk by Lululemon … and there’s a sign that says we don’t support racism, sexism, discrimination, or hate.

Having a compelling and effective social media presence is essential to any business.

Recently, BuzzFeed asked teenagers, 30-somethings and people in their 50s about their thoughts on emojis and what the different icons mean to them.

Visual content has evolved significantly in recent years with the growth of social media and has become a reliable tool in any marketing campaign.

BeReal is the newest social media app to draw attention from popular platforms like Instagram and Snapchat.

Keeping up with the ever-changing algorithms can be challenging as social media grows.

TikTok continues to grow at a rapid rate and many brands are looking to join the social platform.

The value of including an influencer marketing strategy in your social media plan is continuing to increase, and is one of the most popular ways to create genuine connections with your audience.

Nearly 90% of businesses are expecting to use social media for customer service this year (Source: Social Media Today).

Are you looking to launch your claim to fame on social media? Or maybe you just want an excuse to get out of the house and enjoy the nice summer weather.

In a year where social media soared, it’s not surprising that these platforms are constantly changing and growing.

Jennifer Aniston was late to Instagram, but when she finally joined she “broke” the platform.

Although social media easily connects people across the world, it can also be limiting for certain groups, such as the visually impaired or deaf. Incorporating these tips in your digital presence can make your platforms more inclusive:

People have always come to Facebook to connect with friends around day-to-day life,and celebrate important moments, like birthdays. As such, on May 9, Facebook launched Birthday Stories globally.

As businesses continue to see the importance of connecting with their customers through social media, the photography used on those platforms takes on even greater significance.

Whether you’d like to admit it or not, social media is the driving force in digital marketing today. The generation you used to poke fun at for their Instagram addictions are now laughing all the way to the bank, as paid influencers or directors of social media for massive companies.

Many business owners and marketers recognize the importance of social media but don’t realize that their social media practices might be affecting their website’s Google rankings. Here are a few quick tips to boost your SEO while continuing to grow your following:

Brand ambassador programs are catching on. However, rather than selecting a few influencers with high followings to promote their product or service, brands are taking another approach: building brand ambassador armies.

If you’re in the mood to try a new recipe, check your social media. Facebook has some great recipe pages you should like, in addition to those mouthwatering videos you’ve seen from Tasty or Delish pages.

It seems the social media world never stops evolving, always launching new tricks and features to keep consumers wanting more.

Scrolling through filtered feeds of perfect Instagram posts can cause anxiety. For hyper-connected millennials, the struggle is real – trying to maintain the illusion of an “Insta-perfect” personal brand, fueled by comparisons to other highly curated feeds.

Now more than ever, digital marketing is changing the way we communicate. Social media helps brands connect with target audiences with the click of a button.

In the go-go-go world of 2018, people are watching more videos from a wide variety of sources and streaming services, but YouTube has remained a thriving information and entertainment platform.

Most of our lives revolve around social media. We defer to our online communities for advice on just about everything we do, whether that’s the restaurant you pick this Friday night or the spinning class you take Sunday morning.

Known as the “cooler” social media platform, Instagram gives people what they desire at their core when it comes to social media – a place to engage and connect through images and videos, without having to be buried in all the “Facebook craziness.”

One of the benefits of social media engagement is that it gives people the opportunity to provide feedback when they dislike changes made to their favorite outlet.

The recent changes on Instagram make it harder for marketers to engage their audiences. Rather than listed chronologically, posts are now based on the number of likes, comments, views, shares, saves and direct messages. High engagement signals to Instagram that the content is what people want to see.

With all the social platforms available, it’s hard managing just one account, let alone multiple. Luckily, there are tools to help social media, marketing and PR professionals manage, schedule and distribute content.

Apple excited its loyal fanbase this past Monday with the creation of its first official @apple Instagram handle.