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Stop underestimating the power of social media

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Whether you’d like to admit it or not, social media is the driving force in digital marketing today. The generation you used to poke fun at for their Instagram addictions are now laughing all the way to the bank, as paid influencers or directors of social media for massive companies.

Platforms like Instagram are virtually the only way to access generations of potential consumers, clients or employees. Not only do they provide direct access to an audience, they give brands the opportunity to formulate an identity that is relatable to the consumer.

Do your research and take social media seriously.

Devin Thompson, The Boston 100

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