Business

It’s easy to make conference calls from almost anywhere. But while they’re convenient, conference calls aren’t the best option for building a relationship.

Have you recently received a lot of emails from companies notifying you of changes to their privacy policies? It’s because a European law — which includes the strictest data privacy rules ever written — the General Data Protection Regulation (GDPR) went into effect on May 25, 2018.

A recent Columbia University experiment concluded that men value intelligence and ambition in their female counterparts – up to a certain point.

The authoritative management style is fading.

The ability to adapt to rapidly changing work situations and the flexibility to overcome obstacles is a game-changer.

Business leaders can be overwhelmed by the myriad of managing styles. Inc. reports it may be possible to narrow it down to two thinking patterns: management- and leadership-focused.

As a CEO, I’ve been on hundreds of new business pitches. Below are some tips to make you stand out from the competition:

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For companies, creating a “newsroom” on your website with information for journalists gives media outlets information they need in one convenient place.

If you own a small business and file a Schedule C attachment with your return, reporting pass-through income to the IRS, you’ll get some relief under the new tax law. Nearly 17 percent of taxpayers fall into this category and use the pass-through to reduce the impact of double taxation.

Trust is the key to success in most relationships. As the media landscape evolves, it’s important to understand what reporters and journalists are looking for when it comes to authenticity.

Sharing is caring, while working is life’s labor. And together, these two concepts give us co-working spaces. As you choose your ideal spot, here are some considerations:

Business owners are constantly on a journey of self-improvement, but sticking to a new regiment is hard.

Whenever I think back on the Dot-Com Era, I have to chuckle.

Webinars can be an excellent strategy to leverage the expertise and presentation ability of your company’s staff to highlight your firm as a sector thought leader as well as to cultivate business development.

According to Gallup, 70% of employees at U.S. companies feel disengaged.

Search Engine Optimization (SEO) is integral to having a strong online presence. In our hypercompetitive marketplace, building a website alone will not attract new customers.

The impact LinkedIn can provide for businesses that want to generate leads, connect to professional peers, and build their brands is powerful, especially in the B2B arena.

Crises can arise at any time and through no fault of your own. Protecting your personal brand is always at the center of good crisis planning.

Lynn Tokarczyk, president of Business Development Strategies, Inc. (BDS), recently announced Cox Engineering will expand its operations to Randolph. BDS negotiated a tax-incentive package to save the company almost $500,000 in local RE taxes in exchange for its $9 million investment.

Content marketing is changing the way businesses engage with customers. Here are three ways your business can benefit from this useful tactic.

Flexibility is key in great employees, but it’s important for employers to consider, too. By creating a flexible workplace, employers can boost morale and signal to employees that the company is invested in their well-being.

Returning to work after having a child can be a challenging transition. Regardless of which state or federal workplace laws apply, employers should consider these best practices for welcoming back new mothers:

If you haven’t updated your website in years, you may be losing valuable leads for your business.

As a business owner, you should create a mission statement that you can firmly stand behind. Once you’ve articulated what you and your team believe in, align your company with clients who share the same vision.

Convincing someone to see things your way is more complex than you might think. In fact, neuroscientists and social psychologists have long asserted that people alter facts to align with their preconceived beliefs.

One of the best things you can do for your brand is to actively volunteer in your community. Regular community participation yields benefits in multiple ways by improving brand awareness, better engaging employees, showcasing corporate social responsibility, building beneficial partnerships and finding new business opportunities.

Trust in business can be difficult to come by, and per the 2017 Edelman Trust Barometer, the general population’s trust in business, government, NGOs and media has rapidly declined recently.

As a business owner for over 15 years, I’ve read many books on growing a business and managing employees. Below are my five favorites:

I have been interested in communications and public relations for a long time. I enjoy being part of a team and working toward achieving a common goal for clients.