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Tips to improve an online newsroom


For companies, creating a “newsroom” on your website with information for journalists gives media outlets information they need in one convenient place.

A quality online newsroom makes a journalist’s job easier. To get one started for your site:

– Provide a background on the company’s history.

– Add links to up-to-date media coverage and news releases on the site.

– Create a form for journalists to sign up for email news alerts.

– Make sure all social media accounts are linked.

An important key in getting accurate coverage is ensuring that journalists have the facts about your company and what it does.

Missy Hurley MacFarlane, The Tampa Bay 100

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The Boston 100