How to ace that new business pitch

As a CEO, I’ve been on hundreds of new business pitches. Below are some tips to make you stand out from the competition:

• Arrive early – on time is late. Company executives want to know you’re eager for their business.

• Dig deep – find out why they need your services. What pain are they feeling? How can you address it?

• Define the metrics you’ll use to measure success.

• Listen more than you speak – let the client define the scope then offer ideas using past work examples illustrating ways you can meet their needs.

• Handwritten thank you notes leave a lasting, favorable impression.

– Tara Frier, Goodwin Group PR