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Three Ways Content Marketing Builds Business

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Content marketing is changing the way businesses engage with customers. Here are three ways your business can benefit from this useful tactic.

1. Be an Expert: Quality content delivered on a consistent basis positions your business as an authority and builds credibility with your audience.

2. Boosts SEO: In a highly searchable world, genuinely good content will not only bring back your audience but help with search engine rankings.

3. Content Creates Value: When your audience visits your website or social pages, they expect to glean insights from what you’re putting out there — and depend on you for valuable information.

– Natalie Ghidotti, The Arkansas 100

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The Boston 100