Although social media easily connects people across the world, it can also be limiting for certain groups, such as the visually impaired or deaf. Incorporating these tips in your digital presence can make your platforms more inclusive:
Social Media
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People have always come to Facebook to connect with friends around day-to-day life,and celebrate important moments, like birthdays. As such, on May 9, Facebook launched Birthday Stories globally.
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As businesses continue to see the importance of connecting with their customers through social media, the photography used on those platforms takes on even greater significance.
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Whether you’d like to admit it or not, social media is the driving force in digital marketing today. The generation you used to poke fun at for their Instagram addictions are now laughing all the way to the bank, as paid influencers or directors of social media for massive companies.
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Many business owners and marketers recognize the importance of social media but don’t realize that their social media practices might be affecting their website’s Google rankings. Here are a few quick tips to boost your SEO while continuing to grow your following:
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Brand ambassador programs are catching on. However, rather than selecting a few influencers with high followings to promote their product or service, brands are taking another approach: building brand ambassador armies.
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If you’re in the mood to try a new recipe, check your social media. Facebook has some great recipe pages you should like, in addition to those mouthwatering videos you’ve seen from Tasty or Delish pages.
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It seems the social media world never stops evolving, always launching new tricks and features to keep consumers wanting more.
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Scrolling through filtered feeds of perfect Instagram posts can cause anxiety. For hyper-connected millennials, the struggle is real – trying to maintain the illusion of an “Insta-perfect” personal brand, fueled by comparisons to other highly curated feeds.
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Now more than ever, digital marketing is changing the way we communicate. Social media helps brands connect with target audiences with the click of a button.
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In the go-go-go world of 2018, people are watching more videos from a wide variety of sources and streaming services, but YouTube has remained a thriving information and entertainment platform.
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Most of our lives revolve around social media. We defer to our online communities for advice on just about everything we do, whether that’s the restaurant you pick this Friday night or the spinning class you take Sunday morning.
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Known as the “cooler” social media platform, Instagram gives people what they desire at their core when it comes to social media – a place to engage and connect through images and videos, without having to be buried in all the “Facebook craziness.”
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One of the benefits of social media engagement is that it gives people the opportunity to provide feedback when they dislike changes made to their favorite outlet.
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The recent changes on Instagram make it harder for marketers to engage their audiences. Rather than listed chronologically, posts are now based on the number of likes, comments, views, shares, saves and direct messages. High engagement signals to Instagram that the content is what people want to see.
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With all the social platforms available, it’s hard managing just one account, let alone multiple. Luckily, there are tools to help social media, marketing and PR professionals manage, schedule and distribute content.
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Apple excited its loyal fanbase this past Monday with the creation of its first official @apple Instagram handle.
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Twitter and Bloomberg have recently partnered together to create a service that will stream news produced solely for Twitter.
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Facebook recently announced its feature designed to help mobile users find free accessible Wi-Fi networks. “Find Wi-Fi” will be available for users worldwide on iOS and Android devices.
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Hashtags have been around since the beginning of time in the social media world. Created in 2007 by Chris Messina, they are used to categorize information. Providing an easy link back to your brand’s website, hashtags provide useful insights on your company’s brand growth via social media.
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Juggling a ton of different Facebook, Instagram and Twitter pages can drive an account manager crazy. I currently manage six Facebook, five Instagram and four Twitter accounts. To save time, I established methods to effectively administrator each account. Here are five tips to help you multi-manage:
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The rise of ‘instafrauds’, Instagram users that use bots to boost their followers, is becoming an increased area of concern for the integrity of organically established influencers.
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As marketers continue to champion social media as viable brand boosters and engagement platforms, it’s important to know how generations interact with each channel and at what level.