How the pandemic affected your marketing department

The results of the 26th edition of The CMO Survey revealed an unsurprising trend: companies increasingly relied on digital marketing in the past year. Among the big takeaways:

• Digital marketing spending increased by an average of 11.5%, including 15.6% for B2B services.

• Nearly 50% of marketers can demonstrate the ROI of their marketing investment, an increase of almost 40% since the pandemic began over a year ago.

• Traditional advertising is down 5.3%.

• B2B marketers concluded “reputation marketing is king.”

For a deeper analysis of the survey — and a breakdown of how differentiation drives an organization’s marketing success — learn more here.

– Jeremy Church, The Pittsburgh 100