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In this episode of Association Insights, I’m diving deep into the essentials of writing a pitch that truly resonates with reporters. It starts with tailoring your pitch by deeply understanding the reporter’s beat and their audience’s interests. Craft a compelling opening that highlights a unique angle or timely problem your association is addressing. Offer exclusive data or unique insights. Make sure your information is concise and accessible, making the reporter’s job easier.
Effective pitching is about presenting a valuable story that meets the reporter’s needs and engages their audience. Tune in to learn how to make your pitches stand out.
– Colleen Lerro Gallagher, OnWrd & UpWrd, The Association 100