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Fluff Turns 100!

Containers of fluff marshmallow.

What the Fluff? is the annual Marshmallow Fluff festival, and this year is big! 2017 marks the 100th year since Fluff was invented by Archibald Query in Somerville.

If you love Fluff, sweets, food, live music, games and having a good time, the 12th Annual What the Fluff? festival is where you need to be. The event will take place Sept. 23 from 3-7 p.m. in Somerville’s Union Square – paying homage to its local roots – and draws a crowd of approximately 15,000 people from all around the United States. Don’t miss out on all the Fluffing fun!

– Tori O’Dea, Goodwin Group PR

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The Boston 100