It’s on every corner of Boston. You may have even gone there today, before opening this newsletter. Ever wonder where it all began?
Quincy, Massachusetts. 1948. A man by the name of William Rosenberg opened a small coffee and donut shop known as “Open Kettle.” Yes, his last name was Rosenberg, not Dunkin’ or Donuts. At the time, a homemade donut cost five cents while a cup of coffee cost a steep ten.
After a few years of success, Rosenberg brainstormed with executives and came up with the famous name. He opened five more local shops, and the brand was born.
– Margot Calmar, The 100 Companies