When did America start running on Dunkin’?

It’s on every corner of Boston. You may have even gone there today, before opening this newsletter. Ever wonder where it all began?

Quincy, Massachusetts. 1948. A man by the name of William Rosenberg opened a small coffee and donut shop known as “Open Kettle.” Yes, his last name was Rosenberg, not Dunkin’ or Donuts. At the time, a homemade donut cost five cents while a cup of coffee cost a steep ten.

After a few years of success, Rosenberg brainstormed with executives and came up with the famous name. He opened five more local shops, and the brand was born.

– Margot Calmar, The 100 Companies