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Pitching reporters can be challenging, unless you present catchy and worthwhile information. These are tips to consider:
Know the reporter’s beat – Reporters and editors hate when they receive topics they don’t cover.
Keep pitches short – Most media personnel read pitches on the fly.
Build a Relationship – Coffee meetings are a great way to get to know your contacts.
Visuals – Send images, graphics or videos that enhance your message.
Subject Lines – Keep them short and catchy and use stats when available.
Bonus – Only follow up once if you haven’t heard back. You could ruin the relationship if you push too hard.
– JoJo Gutfarb, Goodwin Group PR