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5 Tips For Pitching Reporters


Pitching reporters can be challenging, unless you present catchy and worthwhile information. These are tips to consider:

Know the reporter’s beat – Reporters and editors hate when they receive topics they don’t cover.

Keep pitches short – Most media personnel read pitches on the fly.

Build a Relationship – Coffee meetings are a great way to get to know your contacts.

Visuals – Send images, graphics or videos that enhance your message.

Subject Lines – Keep them short and catchy and use stats when available.

Bonus – Only follow up once if you haven’t heard back. You could ruin the relationship if you push too hard.

JoJo Gutfarb, Goodwin Group PR

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