LinkedIn has become one of the most powerful ways for professionals and businesses to connect. It’s essential that your business establishes a strong presence there.
Although LinkedIn isn’t as visual as Instagram, photos matter. Include them both on your page and in posts. As it relates to your headline and “about us” sections, be clear and concise.
Also, when you sign up for a company page, you’ll be assigned a URL containing unique identification numbers that can make the URL look a bit sloppy. So, don’t forget to personalize that name.
Finally, optimize your company’s LinkedIn page with relevant keywords.
– Eric Olsen, Fasturtle