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How to Create an Impactful Corporate Video

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Video is by far the fastest growing marketing tactic in use today. So, what do you need to know to create an impactful corporate video?

1. Define your audience: Not everyone will like your product, so you need to communicate your unique value to a specific interested audience.

2. Show me, don’t tell me: Don’t just explain your product or service (snore), show people using and benefiting from it.

3. Keep it short and punchy: If your video drags on for more than 1.5 minutes with laborsome dialogue, your potential clients will lose interest in what you’re showing them.

Ed Rowell, The Dubai 100

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