Crisis Interception Helps Companies Before, During and after Crisis

Business veterans Tara Goodwin Frier of Goodwin Group PR and Nancy Capistran of Capistran Leadership, recently announced the creation and launch of Crisis Interception (CI) LLC to help companies better prepare for and navigate crisis situations.

Key crisis tips:

• How your company reacts during the first minutes of an emergency will determine the success or failure of managing the crisis. Be out front – deliver news, don’t react to it.

• How you manage the crisis will have a major impact on your organization’s reputation and long-term success.

• Poorly handled crises damage personal and professional reputations, end careers and destroy companies.

– Margrette Mondillo, Goodwin Group PR