The Time to Think About Crisis Is NOT When You’re in One

Is it true that you can’t plan for a crisis? While you may not be able to anticipate every scenario, I’m betting that you know what could disrupt or destroy your company’s reputation. The question is what are you doing about it?

The best way to start is to gather your managers and spend an hour reviewing what types of crisis situations could negatively impact your business. Identify potential risks in each business category – executive, financial, organizational and environmental.

If you’d like to learn more about crisis planning and receive a tip sheet, send an email to tara@goodwinpr.com.

– Tara Frier, Goodwin Group PR