New England Patriot Julian Edelman and his lifestyle brand JE11 hosted a third Newbury Street pop-up shop last week. Superfans were able to meet the two-time Super Bowl champion by purchasing tickets to his event, Meet Jules!, on Sunday.
The pop up unveiled the brand’s new “Relentless” line of products while offering all other JE11 merchandise, exclusive raffles and flash giveaways.
It was definitely a successful Patriots’ bye week for Edelman and the JE11 brand, as fans lined the streets again for an event that never fails to take over Boston’s Back Bay. We’re on to the Jets.