IGTV, Instagram’s foray into long-form video content, is unique in that it’s primarily for vertical content. While brands have been slow to adopt this feature, there might be room for smaller companies to get an edge.
Can: Post previews of up to 60 seconds to your feed.
Can’t: Change the caption of the preview post – and it’s pulled directly from the video’s title, so be mindful.
Can: Link the video to your story via “swipe up,” which previously was reserved for accounts with 10,000 followers or more.
Can’t: Pay to boost previews or full videos.
Learn more here.
– Louis Spanos, The Pittsburgh 100