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Challenge: Your client needs fresh ideas – a WOW. This request is tailor-made for brainstorming. Consultant Todd Henry advises session leaders to define the situation first instead of “fast-twitch thinkers” throwing out a million ideas while “slow- twitch thinkers” quietly deliberate.
Once in the meeting, reiterate the situation to ensure everyone is on the same page, which encourages best ideas. In brainstorming, all suggestions are valid; thus, require 100 percent participation to get fast and slow twitchers involved.
Identify the direction, and then define action steps, including discovery, accountability and deadlines. This approach takes brainstorming from bustle to strategy.
– Betsie Gambel, The New Orleans 100