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Social backlash to social apps

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One of the benefits of social media engagement is that it gives people the opportunity to provide feedback when they dislike changes made to their favorite outlet.

Recently, this has been in the news in light of a Snapchat update that garnered so much negative feedback that users started a Change.org petition to reverse it. Now with more outlets on the rise, executives must take user feedback seriously if they want to survive this competitive market.

Could Instagram be leading the way by bringing back chronological order? Rumors say this may be the case. Maybe Snapchat will follow suit!

Hannah Fier, Goodwin Group PR

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