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Don’t waste the opportunity to connect with new business prospects that LinkedIn provides. Here are three ways to boost your profile:
1. Don’t waste space by putting your job title under your name; tell people what problems you solve. Mine changed to Communication Strategy, Social Media Content Creation and Audience Engagement.
2. Add videos and presentations to showcase your work – people want to know more about how you think, what you say and the work you do.
3. LinkedIn is about relationship building. A hard sell turns off new connections/prospects. Take time to build the relationship first, sell later.
– Tara Frier, Goodwin Group PR